PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
On Wednesday, Beyoncé Knowles-Carter took to Instagram to announce that her hair care brand, Cécred, would be entering Ulta ...
EXPERT VERDICT: 'Chaga mushrooms are rich in an amino acid called ergothioneine, a unique compound humans cannot make,' says ...
Luxury lingerie label Agent Provocateur has had a rocky history. But new strategies, some savvy campaigns and a recent surge in underwear-as-outerwear has turned the tide.
I tested two of Taylor Swift’s viral corset looks, including her Fleur du Mal dress and Victoria’s Secret corset. See how ...
Kim Kardashian attended the opening of the SKIMS flagship store in NYC with a broken foot. The beauty mogul used a mobility scooter to get around while dressed in a white leather lace-up corset, ...
At last night’s EE BAFTA after-parties, lingerie was the winning look. You might’ve thought that after Bianca Censori’s very ...
Kim Kardashian's unique style shines through her ability to mix bold, edgy pieces with classic, elegant ones. From an ...
Taylor Swift has pivoted from country darling, to red-lipped hipster, cottagecore cozy girl, and glamazon vixen using only a handful of looks. Here's how to recreate her 7 go-to outfit formulas.
Lady Gaga and Cher wowed as they led the stars at Lorne Michaels' SNL 50th anniversary concert afterparty in New York City on Saturday. They both dazzled in stunning ensembles.