Magnum has been running television ads in the UK in which a woman finds to her dismay that her partner has brought home a private-label version of the chocolate-covered ice cream on a stick.

As Magnum’s global brand vice-president Ben Curtis tells The Drum, however, the premium ice-cream maker has been using this behavior to its advantage. Unilever-owned brand Magnum is using ...

Magnum has told customers to eat its ice creams in the real world in its anti-metaverse campaign. Lola MullenLowe Madrid is behind the #NotInThe Metaverse campaign, which has been launched via a ...

A popular Magnum ice cream has been recalled as they "may contain pieces of metal" in an alert by the Food Standards Agency. Unilever has recalled Magnum Classic Ice Cream Sticks and the firm has ...

The newly minted firm will boast five of the 10 best-selling ice cream brands worldwide, namely Magnum, Ben & Jerry’s, Breyers, Walls and Cornetto. Sales of these and Unilever’s other ice ...

Magnum, the UK’s number one ice cream brand, has launched its new Utopia range, featuring two of its most indulgent and premium flavours yet: Magnum Double Cherry and Double Hazelnut. The launch will ...