If you buy something through my links, I may earn a commission. The ‘Clean Girl’ aesthetic is all about effortlessly c ...

If you buy something through my links, I may earn a commission. The clean girl aesthetic is such a vibe right now, and ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. Helping to elevate these humble and affordable shoes has ...

choreographer and close friend Lexee Smith to help crystallize her aesthetic. The transition, which some criticized as “inauthentic,” was really just a step forward into what Rae craved all ...

but they have become so much more than your stereotypical pick-me girl. They are a sort of subset of the emo aesthetic, but with cute blush on the nose and cheeks, brightly colored hair ...

Marketed as effortless and pared-down, the clean girl aesthetic is anything but. Beneath the surface is a carefully curated world built on invisible consumption, privilege, and a whole lot of waste.

Somewhat of a crossover between these fashion paradigms—at least, that’s how I see it—Magical Girl is 2025’s latest aesthetic buzzword, but it might be more than just that. Inspired by the kitschy but ...