I investigated further. On Shiner Beer’s X page, an ad poses the question: “Why is there a ram on Shiner Bock labels?” A man standing beside a sheep answers the question simply: “ ‘ Bock ’ is a German ...

The package itself is an ornate Art Deco-inspired rectangular glass bottle that pays homage to the style of the 1920s. The embossed baseball-diamond pattern on the glass, wooden cork closure that ...