58 Years Ago, McDonald’s Embraced a Brilliant Idea. Here’s How It Pays Off Today
Before long, McDonald’s took the idea and spread it around to other McDonald’s across the U.S. By the time McDonald’s founder Ray Kroc wrote his memoir Grinding It Out a decade later, the Shamrock ...
Millions will see this Super Bowl ad. Health experts (and two senators) aren’t pleased
The first thing the ad shows is a scale. Over the soundtrack of Childish Gambino’s anthem “This is America,” a narrator laments the nation’s obesity crisis and “the system” that is “built to keep us ...
Local universities back to drawing board after DEI backlash
Faculty and staff at Northwest Missouri State University received word that changes are on the way for the diversity, equity and inclusion programs at the school on Monday. Officials say there are no ...
From Dad Energy to Pickleball Hustlers and AI, Super Bowl Advertising Promises Entertainment
From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...
Even at $8M per Super Bowl commercial, ad executives say it's still bang for your buck
Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck. The NFL’s ...
What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...