Cano Water wants to challenge the Evians of the world, as it champions canned water as a “realistic solution” to the plastic waste generated by bottled water.

Ironically it may have been a lack of promotion, not too much of it, that was Liquid Death’s problem. It makes sense for Liquid Death to come back to the UK when it can provide the same kind of ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Data from NielsenIQ also notes that UK sales for Liquid Death totaled just £2.0 million in the 52 weeks ending 7 September ...

A new “drink on the job” Liquid Death commercial debuted during Super Bowl LIX. The latest advertisement adds to the brand’s history of parodying alcoholic beverages with edgy humor.

Liquid Death has announced it is 'temporarily pausing' operations in the UK, less than two years after launching in the ...

Folks working perilous jobs from airline pilot to surgeon are shown imbibing, until the message comes: "Don't be scared. It's ...

The brand, which launched in the UK in 2023, will pause its international expansion, including in the UK, according to The ...

Is Liquid Death's demise a harbinger of doom for marketing or is the brand the industry's saviour? Who knows at this point.

However, Liquid Death – which retails from £5.50 per 4x500ml pack in Tesco – has failed to make a splash in the UK since ...

Liquid Death, the American canned water brand known for its rebellious branding, is making an abrupt exit from the UK market just a year after its launch. Struggling to gain traction in a country ...