E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

Summer’s here, bringing sunny beach days, poolside glamour, and vacation vibes—but it’s also notorious for leaving your lips ...

The new owner of Hailey Bieber’s skincare company has a strong track record of connecting with Gen Z. But there are risks to ...

But before you dive in, the best makeup brush cleansers are a necessary buy. Consistently cleansing your makeup brushes will ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“A ‘sorbet blush’ is a luminous flush of fruity colour that is sheer and juicy, making the cheeks look colour quenched,” ...

From Rhode to Fenty Beauty, dive into the hottest celebrity beauty brands and their best-selling products in our ultimate ...

Hydrate and repair your lips with nourishing lip masks during Myntra’s End of Reason Sale. Get smooth, supple lips with top ...