LEXINGTON, N.C. — TikTok has a reputation for viral dances and trends, but for JJ’s Mama’s Soul Food and More in Lexington, ...

WorldAtlas writers included Boone, Bryson City and more on a list of the "coolest" NC towns for a 2025 summer vacation.

Lex organizers have put together a calendar of events with something for everyone — there’s something happening nearly every ...

North Carolina Gov. Josh Stein made another request of state lawmakers to commit hundreds of millions more dollars to western ...

LEXINGTON — Rockbridge Regional Tourism approved a recovery plan to boost its marketing after The Red Hen restaurant controversy brought a slew of negative national media coverage this summer.

But according to a survey conducted by the region’s tourism office and the city’s tax records, the incident seems to have had little effect on Lexington. Sanders visited The Red Hen ...

part of the Economic Development Partnership of North Carolina (EDPNC) and conducted by Tourism Economics. "Today's news underscores what we all know: North Carolina is a fantastic place to visit ...

RALEIGH, N.C. (WECT) - Tourism spending in North Carolina exceeded 2023 numbers, according to NC officials. In a press release, the Office of the Governor says in 2024, tourists spent “more than $36.7 ...

North Carolina's tourism economy remained strong in 2024, despite Hurricane Helene's impact on many popular destinations in the state. Gov. Josh Stein announced Wednesday that travelers spent ...

RALEIGH, NC (WWAY) — Governor Josh Stein announced today that the overall North Carolina tourism economy held strong against the headwinds of Hurricane Helene. According to a press release ...

Asheville restaurants, breweries and bars that have closed in early 2025, as the city recovers from Tropical Storm Helene.