[Image: Sandisk] The new minimalist logo retains the open “D” letterform, which appeared in Sandisk’s previous logo, and the pixel concept appears in the new logo’s letter “S,” which ...

would be the latest example of campaigns bucking the traditional spell-out-the-whole-name logo for something more minimalist. When it comes to campaign design, using just a letter or two is in.

Monogram logos are more than just letters—they represent a brand’s essence in a clean, minimalist form. Here’s why they can be incredibly effective: While monogram logos are minimalistic ...