Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

LeBron James and Steph Curry have long been considered the two biggest stars in the NBA. Such was evidenced by their jersey sales, which consistently ranked in the top two among NBA players since ...

Alongside Doncic is LeBron James, who has happily ceded control ... respectively, in total jersey sales for the second half of the 2024-25 season, via the NBA: The NBA's top-selling jerseys ...

One person commented on a video of the fit shared by ESPN on X, "LeBron's jersey collab - ice-cold heat." Another person wrote, "This might actually make LeBron the goat. What a power move." ...