MYSLF Le Parfum. Here's my first take in this LTF episode and whether it’s bottle-worthy. #YSLFragrance #NewCologne #MYSLF ...

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z ...

The Café Rose scent isn’t a typical rose perfume. It opens with the classic elegance of Turkish and Bulgarian rose and ...

If you’re a fan of Clarins, this is one beauty deal you won’t want to miss. Next has just dropped its latest must-have beauty ...

Nordstrom is offering 15 percent off on top fragrances for a limited time. Now through May 11, Nordy shoppers can take ...

Le Labo’s Santal 33 is the fragrance scenting all five New York City boroughs. I tested the viral eau de parfum for two weeks ...

ALDI’S popular beauty dupes have racked up a legion of fans – and now you may be able to access some of the products ahead of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With that in mind, we rounded up the 10 best spring and summer 2025 colognes for men, with picks from Grugeon, Levy, Robertet ...

Training your nose and testing fragrances on paper and skin are just a couple of the tips experts shared to help you find ...