Cutting-edge entrepreneurship is more about adventurous ambition than just growth. People like Vinod Khosla have a mental ...

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking ...

X (Twitter), OTT Platforms (Regional Ad Placements) and Performance Marketing (Driving direct engagement on Flipkart.

According to a recent industry report, digital media now captures 51% of India’s ad revenue, surpassing TV’s 49%, driven by a ...

Flipkart's 'Holi Backup in 10 Minutes' Ad Flipkart's 2025 Holi ad emphasizes quick problem-solving during the festival. The two commercial show how with Flipkart's swift delivery service ...

The most recent phenomenon includes several executives leaving India’s first AI unicorn, Krutrim, to start and build ...

ABC News reported that Walmart was considering joining a group of investors to acquire TikTok, Walmart denies the development ...

The animated campaign takes a dig at coin apps, emphasising that "Coins Are All Bakwas, Real Cashback is CashKaro Ke Paas" ...

Gaming unicorn Dream11 has announced its "ghar wapsi" merging its US entity, Dream Sports Inc, with its India entity, Sporta ...

The marketing mix is a structure combining TV plus digital. In addition to this, e-commerce is another platform that Godrej ...

Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier ...

Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ...