Shows such as Reacher, Landman and Yellowstone are bringing a new kind of masculinity to the screen – and finding a global audience.

Jerry Jones made a guest appearance on the Paramount program "Landman" last month, turning a profit for the Dallas Cowboys' brand value after his cameo.

Taylor Sheridan’s “Landman” was filmed in Fort Worth with plenty of Cowtown cameos. The Paramount+ series features lead actor Billy Bob Thornton as Tommy Norris, a landman. TCU’s campus, Hotel Drover ...

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