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Hot Wheels Is Going After LEGO With New Brick Shop Brand - MSN

Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building ...
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Hot Wheels Is Going After LEGO With New Brick Shop Brand

Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building sets to compete with LEGO. The lineup includes three tiers—Speed ($20), Elite ($50), and Premium ...