According to a report by TOI, LEGO’s story is one of resilience ... TV shows, and theme parks, the company started losing focus. Toy sales declined, and behind the scenes, LEGO was struggling ...

Their lesson from this sale was that every creation has a story and to create, people need bricks! By 2015, LEGO passed Mattel to become the world's greatest toy company with $2.03B sales in the ...

Courtesy of The LEGO Group LEGO helped some creative couples build their perfect wedding — brick by brick. In a whimsical new video on the company's Instagram page, the iconic toy brand ...

2 / 7 Following the 1978 introduction of Lego themes and ... Esteban edited this story. He grew up with a wooden box full of loose Lego and Tente (a Spanish construction toy similar to Lego ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

If you're a fan of classic Pixar movies and LEGO, I can't think of a better gift to buy yourself than this one. Anyone who has grown up with Pixar movies like Toy Story, A Bug's Life, The ...

Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among ... Some best-selling themes for Lego were Star Wars and Harry Potter — both of ...

CHESTER — The LEGO Group said Wednesday it will build its first U.S.-based toy manufacturing plant in southeastern ... It has opened several "Legoland" theme parks around the world, including three in ...