Angel Zheng's latest endeavor may serve as the highest expression yet of her ikigai — "a passion that gives value and joy to ...

For one, the family's store in Uji, just southeast of the city of Kyoto, still sells tencha, the dried tea leaves that are ground up to make matcha, rather than just the more-profitable powdered ...

Is too much matcha ever enough? Not at Sana, where matcha outsells coffee. Open since February, Sana is drawing customers ...

Matcha cafés have taken the world by storm and most certainly our Instagram feeds. When it comes to searching, leave that to the matcha experts at Emirates Woman. Unique matcha cafes around the world ...

Most recently, the cafe held events at the Sugar Room ... made with ceremonial grade matcha flown in weekly from Kyoto, Japan. Each matcha drink, said the brand, is made with organic flavored ...

This cafe’s robust stocks of the stuff ... it has a clarifying and serene effect – like standing near a Kyoto moss garden. Meanwhile, the matcha mango smoothie epitomises social-media thirst.