Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

05/06/25 — Cynthia Tang and Juliana Camargo Torres were named 2025 honorees. The award recognizes exceptional scholars and leaders within the Kate Tiedemann School of Business and Finance. 05/02/25 — ...