An American woman expressed disappointment on social media after failing to find K-pop idol lookalikes in Seoul, encountering ...

That was the overnight effect K-Beauty had when it entered the U.S. market in 2011. Products like gunk-absorbing pimple ...

With soft, golden lighting accentuating the natural hues of the interiors, Sadhev’s first Chennai store welcomes visitors ...

The founders of Glow Recipe share more about their origins, advice they have for young beauty entrepreneurs, and more.

The Tokyo-based fashion designer stars in the new “Seoul Is in the Details” campaign — and she talks to WWD about how her ...

South Korea’s largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment ...

There was the low-fat craze of the 1990s and 2000s. The ‘10s rolled in with celery juice, Impossible burgers, and truffle oil ...

The concept of slugging originated from Korean beauty rituals, where a heavy emollient like Vaseline is applied as the final ...

Researcher intrigued by how Olive Young defended its home turf from US beauty giant Sephora A recent in-depth research paper ...

The Nivea cream versus Vaseline match is very close. Their effectiveness in this Korean anti-dry skin trend could be the tiebreaker.

Discover the magic of Korean beauty treatments now available in India and transform your skin and hair with the latest trends ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.