Discover the magic of Korean beauty treatments now available in India and transform your skin and hair with the latest trends ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

South Korea’s largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Researcher intrigued by how Olive Young defended its home turf from US beauty giant Sephora A recent in-depth research paper ...

Yeji Lee tested out a number of trending beauty products to calm her acne before her wedding day, but she ended up "ruining" her skin instead. After learning more about her sensitive skin through ...

The Tokyo-based fashion designer stars in the new “Seoul Is in the Details” campaign — and she talks to WWD about how her ...

Cosmetics maker Interwork Korea is strengthening market competitiveness with its synthetic eyelash products. The company supplies its synthetic eyelashes for renowned beauty brands at home and abroad ...

A new makeup trend is taking over the K-pop scene: blush applied to the tip of the nose. Once used exclusively to add warmth ...

The Nivea cream versus Vaseline match is very close. Their effectiveness in this Korean anti-dry skin trend could be the tiebreaker.