Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday night's Coca-Cola 600 at Charlotte.According to Nielsen's Big Data + Panel ...

CHARLOTTE, N.C. — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race, ...

Sunday's Coca-Cola 600 was the first NASCAR Cup Series race to broadcast exclusively on streaming, and early viewership numbers suggest it could be the beginning of something big.