Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” masterbrand assets to do so.

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo. With the wordmark cropped to show just the 'og', the new billboards ...

U.S. Ukraine envoy Keith Kellogg says it's too early for a clear Ukraine plan, as the Trump administration has only been in ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...

The Kellogg's logo in the background, a phone displaying all of the sub-brands on Kellogg's in the foreground - Cheng Xin/Getty Images ...

A news conference that was planned to follow talks between Ukrainian President Volodymyr Zelenskyy and U.S. President Donald ...