Kanye West is always in the spotlight, but this time, it’s not about his music, his fashion, or whatever wild stuff he’s said lately—it’s just some hilariously bad photos.

Like peanut butter and existential crises, Kanye West and Twitter go hand-in-hand - a juggernaut pair that entertains the internet even as it boggles the minds.

You can get in touch with Marni by emailing m.mcfall@newsweek.com. The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online.