Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Green is undoubtedly one of the most popular interior paint colors — especially in recent years. A green shade has been named ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

To mark the 55th anniversary of Earth Day on April 22nd, we are proud to stand with communities around the world in support ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

Pistachio green colour trend: 11 ways to use this trending tone at home “Pistachio green is a muted version of green that has ...

Artisans, fashion enthusiasts, and jewelry designers rely on high-quality materials to bring their creative visions to life.