Discover the best luxury perfume launches of 2025, from Henry Jacques' garden-inspired scents to Chloé's Egyptian ode.

In short, there is no greater way to make people like you than smelling knee-tremblingly gorgeous. So here are the best ...

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z ...

The Café Rose scent isn’t a typical rose perfume. It opens with the classic elegance of Turkish and Bulgarian rose and ...

Thylane Blondeau, now 24, was discovered by legendary designer Jean Paul Gaultier aged six and two years later she graced the ...

A model labelled 'the world's most beautiful girl', who previously took the world by storm aged six, is actually the daughter ...

Need more convincing? Rosie Huntington-Whiteley is a fan. She even posted a snap of it tucked into her handbag on Instagram, ...

Madonna made her way down the Met Gala 2025 red carpet wearing a classic white tuxedo designed by Haider Ackermann for Tom ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers ...