They have surged in popularity across social media, capitalising on the insecurities of young men. Read more at ...

WASHINGTON: Exponential proliferation of social media use and availability is now leading to some rather absurd beauty-driven ...

In pursuit of a chiseled jawline, a male TikTok influencer strikes his cheekbones with a hammer, spotlighting the rise of ...

Looksmaxxing is ostensibly about improving your appearance. But a new study says members of online looksmaxxing forums take ...