Jaguar will introduce a completely new design language where new cars will look "as though they were carved from a single ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

While the company is known for its luxury vehicles, oddly enough, its rebrand featured no cars. Ditching its previous all-caps logo, Jaguar is now stylised as JaGUar. The company's new logo ...

The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group Jaguar Land Rover. The rebrand and video went viral online, drawing ...

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. The rebrand was realised by the carmaker's in-house team and unveiled ...