JCPenney is adamant that the 120-page mailer isn't a catalog like the "big book" mailings of old, but a more streamlined marketing tool, a company spokeswoman told ABC News.

The catalog-- which first appeared in 1963-- was ended in 2010 as JCPenney decided to focus instead on Internet sales. Now the retailer is finding that print ads actually drive more traffic and ...

A rediscovered page from a 1974 JCPenney's catalog has gone viral online, as internet users are left both marvelling and shocked at just how high high-waisted pants were. JCPenneys began its ...

Carter's Baby Bodysuits & Creepers are as low as $3.56 (70% off) at JCPenney with the sale and coupon through Monday, Sept. 2! * This post contains affiliate links and we appreciate your using them.

A nostalgic look at an old JCPenney catalog from 1990 showcases changing fashion trends and consumer preferences.

An online group is criticizing JCPenney for a catalog that features a Dallas gay couple and their children. One Million Moms is asking its members to avoid shopping at the Plano, Texas-based ...

JCPenney is bringing back its catalog for the first time in five years. The company hopes the book will help drive online sales, reports Suzanne Kapner at The Wall Street Journal.

JCPenney is bringing back its catalog for the first time in five years. The company hopes the book will help drive online sales, reports Suzanne Kapner at The Wall Street Journal.

JCPenney is bringing back its catalog after five years. The brand hopes that mailing out a catalog will attract customers to the home store. JCPenney enjoyed a heyday in the 1990s, when it was the ...

JCPenney is bringing back its catalog for the first time in five years. The company hopes the book will help drive online sales, reports Suzanne Kapner at The Wall Street Journal.