Exercises, lectures and projects will introduce students to graphic design principles and techniques ... typography basics, page layout, the introduction of color, rendering techniques, history, and ...

Study the foundation of graphic design as a communication tool and learn the importance of graphic design as an informative and promotional presence in commerce and society.

Graphic design is a field with many diverse opportunities. A designer might work in advertising, publishing, web design, multimedia, television or film, animation, and exhibition design, or any number ...

In this course students will be introduced to fundamental graphic design principles, understanding rhetorical approaches and building visual language. Students will explore a specific topic and ...

Posters, billboards, logos, bus wraps, magazine layouts and other advertisements are born through a designer. Graphic designers turn clients' ideas into original visual concepts, often presenting ...

This course also examines color qualities, color harmony, and the way colors interact. Introduction to Graphic Design Explore the triad of visual communication — message, form, and audience — and ...

The graphic design program emphasizes hands-on design approaches, while critical analysis, theory, research and application will be explored. Students will become well-versed in graphic design ...

Our graphic design major equips you with expertise needed to become a successful professional in the field of Graphic Design. The B.F.A. in Graphic Design curriculum at UMass Lowell teaches design ...