Attracting customers through promotion and advertising is just one aspect of the marketing process. What invites more traffic is based on how far the ads have reached its target audience. […] ...

MobileAction launches new ASO Intelligence product to democratize App Store Optimization and Apple Search Ads.

Companies have an abundant amount of data to work with, but insights coupled with actionable information remain elusive.

Paid-ad spoofing scams involve unscrupulous firms paying for search engine ads that mimic those of genuine insurers (see box). The victim, who needs to contact their insurer to make a claim, can ...

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and ...

In recent years, that has compelled the city to buy $10,000 in advertising just to list an extensive set of building-code ...

Thousands of new parents ready to receive maternity of paternity payments will soon see an increase in the amount of money ...

If you’re looking to get on track with a new career, train operator Northern is advertising a new vacancy for a trainee train ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

Hard-up Brits could get a boost to their wallets this winter as British Gas has extended its You Pay: We Pay scheme in ...

The lucky punters have the approval of Derek 'Tommo' Thompson and six Cheltenham Festival-winning jockey Paddy Brennan, who ...