Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

As part of the mandate, the agency will handle brand communication, including creative, digital, influencer marketing, ...

Influencer marketing is expected to reach $24 billion ... how influencer content impacts purchase decisions throughout the funnel. Often, niche influencers are at the forefront of new product ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO ...

Prega News has appointed FCB Kinnect as its full-funnel creative agency on record. The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing ...