“Think of your clothes like a portfolio; you want reliable assets,” Sacks says. “A trench coat is the high-yield savings ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand - what was once a ...

Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

The influencer market, now a multi-billion industry, has undergone a reckoning. New platforms, cross-platform strategies and ...

Several Texans were confused by Ulta Beauty’s marketing after claiming a major San Antonio event drew little attention ...

Ulta Beauty has announced its official partnership with Beyoncé’s long-awaited “Cowboy Carter” tour, which kicked off on ...

The top brands at Coachella this year included fashion brands like Revolve and a few new players in skincare.

Wouldn’t it be excellent if you could see how ecommerce leaders tackle the challenges you face on a daily basis in your ...

According to Euromonitor International, social media platforms are replacing search engines when discovering new products.

S'Able Labs's Sabrina Elba and other founders weigh in on “clean” terminology, environmental impact, and more.