February is annually observed as Black History Month in the United States. This day is also known as African-American History ...

Agnieszka Żak is a seasoned sales and marketing professional with extensive experience in brand and distributor relationship management, market strategy, and contract negotiation. Agnieszka will be ...

Global marketplaces like Amazon dominate the industry. Beauty traditions once confined to specific regions are now thriving ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also improving online visibility.

Avi Kumar, CMO, FNP walks us through the brand's storytelling and digital-first approach that makes Valentine’s Day gifting ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.

The internet has a history of anonymity, says Brooke Erin Duffy, an academic at Cornell University. In the early days this ...