Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand - what was once a ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing ...

Recently, though, there's been an uptick in influencer-founded beauty brands ... trailblazers in the industry and effectively redefined marketing, product innovation, and consumer engagement.

Iconic skincare brand The Ordinary releases their 'secret ingredient' in new campaign that calls out celebrity-endorsed ...

From airport security bins to vending machines, it is safe to say that influencers are getting creative with recent marketing ...

CCPC brings statutory powers to bear on content creators alongside ASA’s ‘name and shame’ approach and Revenue’s reminder to ...

At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, ...

Earth Day arrives once more with a familiar mix of ambition and ambiguity for all sectors. Education gaps: terms like “clean, ...