Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

The highest-paid influencers on Instagram earn millions per sponsored post, leveraging massive followings to drive brand ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of this trend and what we can do to promote body positivity.

We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...

In this op-ed, Ayaan Mohamud, RVP Marketing APJ, delves into the stakes of loyalty and what it means for brands in today’s ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Juzui, led by Taoray Wang, redefines luxury with a soul-driven strategy—fusing authenticity, harmony, and identity. It speaks ...

Paige Spiranac has mastered the art of grabbing attention. Whether it's her bold takes on golf or her eye-catching brand deals, she knows exactly how to keep fans talking. With a m ...

What if the key to long-term brand success wasn’t chasing followers, but creating advocates? At The Drum’s Predictions event, Duel's Verity Hurd makes a compelling case for why advocacy should be ...

We think management’s outlook for 2025 organic sales growth looks achievable.

Tourism, long seen as a bridge between cultures and economies, is undergoing dramatic transformations mainly due to the rise of deglobalization, a new study, authored by the University of Sharjah, ...