As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this 'execution gap' kills momentum before ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape raise questions on effective strategies for implementation. “The market for ...

with Electricity and Energy Deputy Minister Samantha Graham-Maré having been delegated political responsibility for its implementation. “The masterplan focuses on solar and wind energy ...

The rupiah has fallen to its weakest since 1998, following a slide of as much as 7.1% in the main stock index last week, pressured by concerns over government policy, the country's fiscal position ...

The ICT Ministry has launched the national Artificial Intelligence strategy, a five-year plan set to position the country as Africa's leader in AI innovation. Speaking during the launch of the Kenya ...

Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors ...