Movie studios are putting more emphasis on the IMAX brand as it stands out as a bright spot in the theater business.

Tom Cruise was on top of the world in London Sunday night — or at least on top of the BFI Imax cinema.

On its opening weekend, premium screening formats such as in Imax cinemas accounted for 45% of the film’s ticket sales. Indeed, Imax technology has been central to the marketing of Sinners.

New Agreement Includes Bringing IMAX 70mm Film to Iconic L.A. LIVE Entertainment Complex KNOXVILLE, Tenn. & NEW YORK, May 19, 2025--(BUSINESS WIRE)--Regal Cinemas and IMAX (NYSE: IMAX) today ...

Tom Cruise was on top of the world in London Sunday night — or at least on top of the BFI Imax cinema. The Oscar-nominated actor was spotted on the roof of the theater, which currently bears a ...

New Agreement Includes Bringing IMAX 70mm Film to Iconic L.A. LIVE Entertainment Complex KNOXVILLE, Tenn. & NEW YORK, May 19, 2025--(BUSINESS WIRE)--Regal Cinemas and IMAX (NYSE: IMAX) today announced ...

Titles like Fantasia 2000 and Treasure Planet helped upend people’s perception of what IMAX cinema “looked like.” Subsequently, five movies in particular helped mold IMAX’s reputation and ...

The Big Picture, external, by Bristol filmmaker Arthur Cauty, focuses on the city centre IMAX theatre which closed in 2007 due to running costs and reduced footfall. The cinema has since been ...

The company delivered signings for 95 new and upgraded IMAX Cinema systems worldwide in Q1, its second best first quarter sales result. “[The company] is off to an excellent start in 2025 — the ...

But now, the cinema experience has just been dialed up another notch (yes, really) with the launch of the IMAX Experience at The Theatre at Vox Cinemas. Tucked up inside Mall of the Emirates, this ...

Led by Project ADAM (Audio Description Awareness Movement), SM Cares, SM Cinema, GMA Pictures, GMA Public Affairs, and Hit Productions Inc., with support from The Nippon Foundation, Overbrook School ...