On June 3, 2025, multiple netizens shared videos showcasing taxi shelters around the HYBE building, displaying BTS' V's advertisement in anticipation of his much-awaited military discharge.

ARMY accuses HYBE of using BTS concepts to promote SEVENTEEN’s slogan on their building ahead of BTS’ June reunion, sparking backlash from fans worldwide.

BTS fans (ARMY) flooded social media after spotting a massive new slogan wrapped around HYBE’s Yongsan building. The bold message immediately caught attention.

BTS ARMY expresses outrage over HYBE's decision to replace the iconic BTS slogan 'BTS PRESENTS EVERYWHERE' with 'SEVENTEEN ...

One of the most talked about moments online among K-pop fans came early in the broadcast, when Hanni shared a story about a time when, while at the HYBE building to get her hair and makeup done ...