BTS fans (ARMY) flooded social media after spotting a massive new slogan wrapped around HYBE’s Yongsan building. The bold message immediately caught attention.

Jungwon's fanbase, Edens, sent two huge trucks painted in black outside the HYBE building (the parent company of BELIFT LAB), which featured the following phrases, as translated by allkpop ...

One of the most talked about moments online among K-pop fans came early in the broadcast, when Hanni shared a story about a time when, while at the HYBE building to get her hair and makeup done ...

BTS ARMY expresses outrage over HYBE's decision to replace the iconic BTS slogan 'BTS PRESENTS EVERYWHERE' with 'SEVENTEEN ...

Per the company, “Hybe IM remains committed to building a sustainable gaming ecosystem, prioritizing the stable operation and growth of its titles through its global publishing expertise.” ...