Your sales planning could be costing you time, money, and customers. Research by the Sales Management Association reveals that companies struggling with planning are 40% less likely to achieve their ...

In a saturated media landscape, the most compelling PR campaigns aren’t built on data points alone but on stories that ...

The transformation of SEO by AI has occurred beyond disruption level. AI tools like ChatGPT, Perplexity and Copilot perform ...

Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...

Artificial Intelligence is rapidly transforming how businesses use Salesforce—not by replacing the CRM, but by integrating intelligent tools that extend its capabilities. From predictive lead scoring ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Totem co-founder and CEO Carter Fowler explains how his company has racked up more than 150 million organic views in less than two years.

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...

AI-driven automation, particularly through Salesforce's Agentforce, is beginning to change how businesses in the U.K. operate and could have wider societal implications, according to a new research ...

Midsize enterprises in the U.S. are embracing offerings from Salesforce ecosystem providers that distill industry-focused large-enterprise CRM capabilities into more affordable packages, ISG says.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

According to the latest research from Salesforce, the majority of US business leaders lack confidence that their data strategy is aligned with their business priorities - and it's affecting their ...