By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

There are plenty of ways to incorporate this calming hue. Just as with the avocado bathroom trend, tiles are an obvious ...

Pale green-gray color schemes have enormous scope as a mindful décor mainstay, and is also seen as an effective backdrop for ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Although the setup required to accomplish this feat is currently complicated, this finding could provide more understanding about how the brain perceives colour and could one day help boost the vision ...

“Greige creates a calm, layered backdrop that goes well with natural materials like wood and stone," she says. "This shade is ...

Blue flowers can work with any garden aesthetic as long as you know which other plants to pair them with. Learn how to style ...

Turning to the ‘new colour’ itself, it has been named ‘Olo’. This also has a hidden meaning, as researchers named it after ...

U.S. health agencies announces that the food industry will begin "phasing out" eight artificial food dyes in the coming years ...