For reference: South Carolina’s deal with Nike is far more lucrative than the agreement Clemson inked back in 2018. That ...

The switch to the Swoosh is official. On Friday, South Carolina’s Board of Trustees approved the Gamecocks changing its apparel partners from Under Armour to Nike. It is a 10-year deal worth $70 ...

Nike is losing brand relevance as competition rises, margins shrink, and turnaround efforts struggle, putting pressure on ...

The modern sneaker culture in the NBA began with Michael Jordan. Back in 1985, he wore the first Air Jordans — a bold red-and ...

Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...

The Yale study found that prices will rise on average by 1.8 percent “in the short run,” with the latest tariffs imposed by ...

Everyday items ranging from coffee to Toyotas, home furnishings to Gap jeans, are expected to become more expensive as ...

Discover the journey of the Nike Swoosh from a $35 design to a multi-billion-pound brand asset. Learn how much is the Nike logo worth today!

Caitlin Clark’s new Kobe Bryant Nike shoes sold out instantly — here’s how much they will cost you By Ryan Giancola Published June 30, 2025, 8:24 p.m. ET ...

Caitlin Clark’s new Kobe Bryant Nike shoes sold out instantly — here’s how much they will cost you ...

Nike warned that tariffs imposed by President Donald Trump will cost the company about $1 billion as it looks to make “surgical” price increases in the fall. The company is shifting production ...

Nike joins companies like Walmart, Target and Mattel that have said they will need to raise prices because of tariffs.