The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

On Feb. 18, the Coca ... Bowl commercial this year, though it did receive a good deal of backlash for an “out of touch” vending machine activation as part of the campaign. Both Coca-Cola ...

The beverage giant will make a lot of its long-time customers very happy with the latest soda it's bringing back.

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

It is my privilege once again to welcome the Coca-Cola Company back to CAGNY ... about 70% of them are commercial beverages of one shape or form, whether it's alcohol, hot drinks or nonalcoholic ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Take these small steps to be just a little bit healthier this week, from DIYing your own version of a McDonald's Shamrock ...