John Hoke served as Nike’s first chief design officer and has worked for the company for more than three decades.

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

The document, recalled his untutored protégé, “brought me an interpretation of much that before had been only inarticulate ...

Devin Booker and Nike are putting forth another Nike Book 1 colorway titled "Archived" that will have photographers feeling ...

The post Nike Book 1 ‘Valley’ releasing May 2025 appeared first on ClutchPoints. Phoenix Suns’ All-Star Devin Booker made history this past season by becoming the franchise’s all-time ...

Phoenix Suns' All-Star Devin Booker made history this past season by becoming ... He'll pay further homage to “The Valley” with this upcoming Nike Book 1 colorway. Check our Sneakers news ...

Booker's Nike "Book 1s" ($140) have been on the market since ... Booker, Durant, Kidd and Paul are among six players in Phoenix Suns history to have Nike signature shoe deals while they were ...

In addition to Booker's Nike Book 1 social media and billboard campaign ... Russ Bengtson, author of "A History of Basketball In Fifteen Sneakers," said Nike has the financial power to create ...

Just like an old library, the Nike Book 1 pulls inspiration from the brand's iconic catalog. Booker is knowledgeable about his sneaker history and applies those lessons to his own signature line.

But if this book is the last official account of how the now 85-year-old Vaccaro became the Godfather of summer basketball, the marketing executive who convinced Nike ... in the history of sports ...