As hip-hop became the music of popular culture in the '90s into ... If you have a sweatshirt where you swap out the logo, a T-shirt ... you can only sustain for so long." Greenidge was the ...

“Hip-hop goes beyond the music,” said C. Keith Harrison ... what people get out of “putting somebody else’s name or logo across your chest or across your back.” Models wearing outfits ...

Dapper Dan's logo mania was part of a growing movement that turned Hip Hop style into a multibillion-dollar industry. "By the time you got to the '90s and Hip Hop music becoming mainstream.

He brought high fashion to hip-hop by taking luxury logos from high-end brands and created ... "By the time you got to the 90s and hip-hop music (is) becoming mainstream, now we start seeing ...