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Heineken is brewing up a strategic mixture of mobile and draft technology to help the brand grab the attention of craft beer fans and drive sales. BrewLock, a 20-liter, single-use plastic container, ...
Diageo, Heineken and Stonegate have all increased beer prices for pub customers so far this year. In January, Heineken announced it would be increasing the price of draught beer for the on-trade by ...
Heineken, a prominent Dutch pilsner ... Snow grew rapidly by focusing on widespread distribution. Signature beers like Snow Draft prioritize refreshing taste, appealing to China's working class ...
Normalising drinking alcohol-free beer is something Heineken wants to do in pubs and has also talked about the technical difficulties in executing the mass draught offer it now has. A panel of ...