One of Hallmark’s senior writers, Kat Stano, says sincerity is key to crafting a good holiday card and remembering that everyone’s Christmas is different. "You want it to be honest,” said Stano.

It's easy for them to fall in love, though, ... a Hallmark Christmas card. Which means no hat hair, no chapped lips, no dry, flaky skin, and no drippy nostrils.

At the two Hallmark plants in Leavenworth and Lawrence, 1,100 workers are responsible for dreaming up -- and then packing up -- millions of Christmas cards that get signed, sealed and delivered ...