"Isn't it good for Gucci if there are more people wearing a jacket that I might think is a Gucci jacket?" Jacobson asked. "Oh no. Gucci's brand value gets diluted," Scafidi said. "Items like this ...

To mark Gucci’s centenary year ... here took form as detailed botanical drawings, and bold psychedelic prints enhanced oversized waistcoats, jackets with equestrian buckle fastenings, and ...

But Gucci’s Cruise 2026 collection? You stop. You zoom. You start planning your entire winter wardrobe around a single fur-collared jacket. Presented inside Florence‘s 15th-century Palazzo ...