Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and ...

The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.

Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, ...

Online shoppers who Googled 'paddling pools' during the recent warm weather could have been served a fake ad leading to a ...

Winner: ChatGPT wins for the more targeted and informative response for someone specifically looking for noise-cancelling ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Google is testing a new label or green text on its shopping ads to tell you when the price of that item is low. The label says "Lowest in 30 days," which says the price is the lowest it has been ...

Peak Points” will allow advertisers to use Google’s Gemini AI model to target ads to viewers when they are most engaged with ...

AI has shown up more and more over the last few years, and now Google's AI Overviews show up in almost half of all searches.

Google has rolled out new AI-driven ad tech offerings focused on what it calls the four key behaviors of consumers: stream, ...

of ChatGPT's shopping experience from competitors like Google Shopping. "They are not ads," said Adam Fry, product lead for ChatGPT search at OpenAI. "They are not sponsored." OpenAI says it does ...