A growing digital ad market is benefiting giants like Meta and smaller players like Reddit
The digital advertising market is doing so well that even Reddit is getting a cut of the spoils.
Elon Musk's X is winning advertisers new and old — but the comeback has a long way to go
X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...
Google Ads releases Performance Max usefulness indicator
Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...
adexchanger1d
Judge Rules That Generative AI Violates Copyright; Can Snapchat Matter To SMBs?
Thomson Reuters just won the first major US decision in an ongoing legal battle between copyright holders and generative AI ...
Campaign Asia1d
Budgets 2025: Retail media and CTV will dominate adspend
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours ...
Google Ads tightens brand guidelines
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.
7 best Google TV apps you've never heard of
From side-loading UI customizers to an open source multimedia platform to pull up music, photos, and videos on your Wi-Fi ...
Alphabet: Shedding Light On The ROI Question And The ChatGPT Risk (Rating Upgrade)
Alphabet reported mixed Q4 earnings. Click here to read why GOOG stock is becoming a no-brainer in my view and upgraded to ...
KUOW4d
The best (and worst) Super Bowl commercials this year
At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: Nostalgia. Comedy. Celebrities. Patriotism.