Google’s AI agents and innovation are key to Google Cloud’s partner ecosystem success, generative AI and cloud computing ...

Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to ...

Everything is (or becomes) an ad network. Plus, there’s something the Trump administration has in common with the ad tech world.

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

Spotify is putting more effort on attracting ad dollars. Along with expanding its programmatic ad agreements with Google, ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

AppLovin presents a high risk/reward opportunity, trading at 36x 2025 earnings with expected 46% growth. Click here to find ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Google will pay $100 million to settle a class action lawsuit accusing the company of charging for clicks on ads placed ...